How to Choose your Coach

A great coach makes you question everything you thought was true.

Everyone wants a coach, but not all coaches are worth your time. Most will give you generic advice, nod at your struggles, and call it “coaching.” But real impact comes from those who understand the deeper forces shaping human growth. Are you looking at these following whilst working with a coach?

1. Tactics without depth

People don’t fail because they lack strategies; they fail because their subconscious fights change like a stubborn cat avoiding bath time. If a coach only hands out action plans without tackling the hidden self-sabotage underneath, they’re just decorating the problem, not solving it.

2. Accountability without change

Checking in on your progress without rewiring the thinking that drives your actions? That’s not coaching - it’s glorified micromanagement. If a coach isn’t helping you reshape your internal compass, you’ll always be forcing results instead of naturally achieving them.

3. Mindset without emotion

Thinking differently isn’t enough- you need to feel differently. If your coach keeps preaching mindset shifts but doesn’t help you unpack the emotional baggage weighing you down, you’re just doing push-ups in quicksand.

4. Support without challenge

A good coach makes you feel empowered. A great coach makes you question everything you thought was true. If they’re only helping you optimize your current approach instead of dismantling faulty systems, they’re just your personal hype man, not a real strategist.

5. Force instead of flow

Grinding harder isn’t the answer - alignment is. The best coaches don’t just push you to try more - they help you find your natural momentum. Success should feel powerful, not like dragging a boulder uphill with dental floss.

Bottom Line : Don't settle for surface level coaching

A coach isn’t just a mentor; they’re a force multiplier. Pick one who understands the hidden mechanics of change, not just someone who hands out strategies and hopes you stick to them. Demand transformation, not just motivation.